Nintendo hires Bowser to head up sales division. Really.


According to Business Wire, Nintendo of America has made a somewhat aggressive move in its choice for the role of Vice President of Sales.

Overseeing such things as retail strategy and in-store merchandising is none other than Mario’s nemesis – Bowser. Doug Bowser to be precise. While Nintendo is keen to point out that Doug Bowser, formerly of Electronic Arts, is in no way related to the kidnapping reptilian beast, we have our doubts.

After all, if you were looking for a new guy to head up sales, wouldn’t a cold-blooded psychotic dinosaur be the perfect hire? We’re watching you lizard king.

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